Under its "What if You Can" brand campaign, Nike partnered with VICE Arabia to inspire young Saudi women to push their boundaries and embrace the joy of movement. In Saudi Arabia, many young women face challenges in staying active due to a lack of support and opportunities. Through VICE’s lens, the campaign highlighted Dur Bali, a talented basketball player from Jeddah, sharing an untold side of her story that resonates with young Saudi girls. The piece encourages young women to move at their own pace and in their own style, making movement more inviting and accessible to all, without imposing unattainable goals. Dur Bali's journey, her struggles to overcome barriers, and the importance of sisterhood are central to the message, helping to redefine what it means to find joy in movement.