In this region, ramadan is a month of kindness, community and family. After COVID-19, people lost touch with these values and life became more individualistic. So, we wanted to touch the hearts of those fasting or practicing ramadan by showcasing a story that celebrates the true ramadan value. The film is a story about gratitude and kindness. On screen, we follow a man and his attachment to an old town that he revisits, searching for something that truly matters to him and that only he knows. Throughout his journey, we see his transformation from the mysterious stranger in the town to the wise family man through the point of view of the residents.
A RAMADAN TALE
Client: INFINITI - Agency: Digitas Dubai - Role: Creative lead & Senior Art Director