WE GAVE THE WORLD AN ORIGINAL, THEY GAVE US A THOUSAND BACK.
Our campaign celebrated the trefoil’s legacy by showcasing 16 regional artists, our "Originals," alongside their iconic sneakers like the Superstar, Gazelle, and Samba. We honored the cultural pioneers shaping the brand’s evolution, emphasizing that while the shoes may be the same, it’s the individuals who wear them that bring uniqueness. Through their worn-and-torn Originals, we invited audiences to explore the stories and paths of these creatives. Amplified through the adidas app, the campaign highlighted authenticity, originality, and the values driving culture and creativity in our communities.
Social Launch Videos
Ali Al Kalthami
Twins Hadban
Noura Bin
Andria Tayeh
